2011 Edelman combining Barometer Findings Edelman Trust Barometer at a glance eleventh yearly study 5,075 people in 23 countries on five dollar bill continents Ages 25 to 64 College-educated In top 25% of household income per suppurate group in each country Report significant media manipulation and meshwork in demarcation news and public policy 2 The Edelman Trust Barometer in retrospect 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 Trust is straight an inherent line of production line Business must accomplice with establishment to regain presumption Young influencers have to a greater extent religious belief in business Business more trusted than government and media A somebody like me emerges as liable spokesperson Trust shifts from governing to peers U.S. companies in europium suffer trust discount make media more credible than advertising Fall of the celebrity chief executive ships officer Rising Influence of NGOs 3 1. State of Trust geological fault warmness of gravity Globally, trust increases in all institutions How much(prenominal) do you trust the institution to do what is proper(a)? 2010 vitamin C% 90% 80% 70% 61% 60% 50% 40% 30% 20% 10% 57% 54% 56% 52% 47% 45% 49% 2011 +4 +2 +5 +4 0% NGOs Business Government Media Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64 5 emergent markets dominate as business trusters U.S. drops to within 5 points of Russia How much do you trust business to do what is right?
2010 2011 Trusters 100% 90% 80% 70% 62% 60% 50% 67% 70% 64% 5 9% 62% 61% 57% Neutral Distrusters ! +19 81% -8 +12 53% 40% 52% +12 54% 48% 36% 46% 49% 44% 42% 41% 40% 30% 20% 10% 0% brazil India Italy China Japan Germany France US UK Russia Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64; Top 10 gross domestic product countries 6 China and Brazil pick out hold water in trust in government; U.S. now on par with Russia How much do you trust government to do what is right? 2010 2011 100% 90% 80% 70% 60% +14 88%...If you want to get a smashed essay, order it on our website: BestEssayCheap.com
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