Saturday, September 21, 2019
Packed Milk Essay Example for Free
Packed Milk Essay For the calorie conscious and the weight conscious users of dairy products there is some good news from the topmost brand in Indian dairy productsââ¬âââ¬ËAmul. ââ¬â¢ Its recent introductions include ââ¬ËAmul Liteââ¬â¢ ââ¬âa low-calorie bread spread and ââ¬ËAmul Lite and Trim Milkââ¬â¢Ã¢â¬âa long life skimmed milk with zero fat content. ââ¬ËAmul Liteââ¬â¢Ã¢â¬âlow-fat, low-calorie and low-cholesterol bread spreadââ¬âis a healthier substitute for other bread spreads such as butter and margarine which have at least 26% more fat and calorie content. The total fat content in ââ¬ËAmul Liteââ¬â¢ is 59% as compared to 80% in butter and margarine. And, the calorie content in 100 grams of ââ¬ËAmul Liteââ¬â¢ is 531 as compared to 720 calories in butter and margarine of equal quantity. Being a low-fat, low-cholesterol bread spread, ââ¬ËAmul Liteââ¬â¢ is particularly suited to those for whom consumption of high cholesterol and high saturated fat products are restricted. Its low-fat and low-cholesterol content reduces chances of heart ailments as it is low on saturated fat and high on PUFA, Omega-3 and Omega-6 fat contents which help to maintain healthy cholesterol levels. It is further fortified with Vitamin A and Vitamin D which help to improve vision and healthy skin. For a start, ââ¬ËAmul Liteââ¬â¢ has been introduced in 200gms plastic containers which cost Rs. 32. 00 each. The shelf life of ââ¬Å"Amul Liteââ¬â¢ is six months under refrigerated conditions. ââ¬ËAmul Liteââ¬â¢ is produced in ISO-9000 certified fully-automated plant under strict hygienic conditions and it carries the AGMARK quality certification. ââ¬ËAmul Lite Slim and Trim Milkââ¬â¢ is a fresh, long life skimmed milk processed with Ultra High Temperature (UHT) technology which does not involve use of any preservatives. The UHT technology preserves maximum flavour, taste and nutritional value of milk simultaneously ensuring zero microbial activation. Protected from air and light through aseptic packaging system, ââ¬ËAmul Lite Slim and Trim Milkââ¬â¢ offers a shelf life of 6 months without refrigeration. ââ¬ËAmul Lite Slim and Trim Milkââ¬â¢ is rich in proteins, vitamins and minerals of natural milk with zero fat and cholesterol content. It is available in 1 liter, 500ml and 200ml tetra packs. ââ¬ËAmulââ¬â¢ is the brand name of Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) which revolutionized the production and distribution of diary products in India and became a model for development of dairy cooperatives in India. The brand name has become so popular that today the cooperative is recognized by its brand name. According to data provided by the cooperative, the ââ¬ËAmulââ¬â¢ milk processing plants have a handling capacity of 10. 16 million liters per day and the turnover of the cooperative for the year 2006-2007 was 42,778 million rupees or 1,050 million US dollars. ââ¬ËAmulââ¬â¢ has an amazing range of dairy products which include butter, bread spread, a variety of cheese, sweets, fresh milk, fresh cream, ghee (clarified butter), infant milk and milk food, milk powder, condensed milk, diary whiteners, curd products, ice creams, chocolates, malted milk food (brown beverage), flavoured milk, cold coffee and health beverage. ââ¬ËAmulââ¬â¢ is the largest exporter of Indian dairy products with a ââ¬ËTrading Houseââ¬â¢ status. It exports ghee, butter, curd products, sweets, brown beverage, infant milk food, cheese, malai paneer and long life milk and fresh cream to the United States of America, gulf countries and Singapore. Recently, ââ¬ËAmulââ¬â¢ embarked on a direct retailing venture by creating ââ¬ËAmul Utterly Deliciousââ¬â¢ parlours in Ahmedabad, Bangalore, Baroda, Delhi, Mumbai and Surat. AMUL BECOMES INDIAââ¬â¢S LARGEST FOOD BUSINESS Amul, a brand of the Gujarat Co-operative Milk Marketing Federation (GCMMF), an apex body of 13 milk co-operatives, has clocked a turnover of Rs 4,300 crores ($1. 2 billion) during fiscal 2006-07 to become a billion-dollar entity. The results will be formally declared within a couple of days. The ambitious federation has now set its eyes on the Rs 10,000-crore mark over the next three years. It took four decades to Amul to become Rs 2,000-crore entity. But, the turnover doubled to over Rs 4,300 crores within nine years from 1999 to 2007. GCMMF has several successful marketing campaigns in India. Amul butter girl is one of the longest run ad campaigns in the country. The federation sold liquid milk worth Rs 1,200 crores in fiscal 2006-07 and aims to cross Rs 1,500-crore mark in FY 2007-8.
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