B2B In Consumer Electronics

B2B IN CONSUMER ELECTRONICS The B2B marketing for consumer electronics is divergent from the B2B marketing in different industries because consumer electronics industry involves marketing of the applied science. Differentiating characteristics of B2B marting for consumer electronics products are as follows:- 1. uplifted Technological Uncertainties: - The high expert uncertainties are cod to the undermentioned problematic sources:- & grunter; Will the product or dish function as promised by the seller? For example, when semiautomatic line conditioners where introduced for the first quantify, the buyers were confused or didn’t desire the marketers exclusively that it will adjust its temperature automatically. & cop; Will the promised bringing time be met? Many consumer electronics marketer find it difficult to hold fast to the promised delivery dates for the sunrise(prenominal) products or dish outs • Will the provide r give high quality overhaul? Mature technologies ilk refrigerators and washing machines have several historic period of experience with after-sales service problems and solutions that reduce suspense about firmness breakdown problems. only when new technologies have no path record, and on that point is uncertainty about repairing the breakdown. • Will in that respect be gamble of obsolescence? Uncertainty can occur because of technological obsolescence. For instance, when compact discus (CD)audio system was introduced, and the sales of CD players was firing up, digital magnetic record rec tells promised the same quality of arduous at a a lot lower cost. Hence, there was uncertainty in the market, whether digital tape technology would beget compact disc technology obsolete. • Will there be any side make of the product or service that is based on the new technology? The rising technology in refrigerator has major(ip) risks of depleting t he ozone layer. These problems can be persi! stent through an improved technology and more experience. 2. High Market Uncertainty: - The...If you want to modernize a full essay, order it on our website: BestEssayCheap.com

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