You choose it Essay Example | Topics and Well Written Essays - 500 words - 7

You choose it - Essay ExampleThe large cornfields in the valley areas can no longer support the ever increasing population of the States without having to be mechanized. This will also require the use of modern technology like genetically engineered seeds and use of fertilizer and herbicides.The documentary also shed to a greater extent light how the method of manufacturing has changed from the dependence on primary raw material to recycling of used products. The same is also true of the migration from the use of transistors and capacitors to very teeny-weeny microchips (Kwon, 2012). The power grid can no longer be controlled manually, most of it is now computerized from the steam turbines, nuclear power and hydropower. The road, railway, sea and air transportation intercommunicate ensures that finished products can reach the desired destination with ease and faster (Artkinson, 2012). This require individuals who plan to work in this dynamic system to be weaponed with the best kno wledge to help meet the demands of such economies.This explains the recent emergence of many technological research institutions as well as university research crossways the country. Many universities now offer very specialized courses that enables the roil force to be equipped with knowledge that can work with the automated manufacturing and engineering process. but much an economy can automate its production process, there will still rise a need to train personnel to work with the system. mechanization according to Yul Kwon, is the next step towards competition in the global sector as it minimizes production cost. The other sector that can still employ labor that will be displaced from employment due to process automation can always be absorbed in the service industry and primary sectors. fleck everything portrayed in the documentary is true, Yul Kwon does not get the views of many other farmers who are now starting to move

Nursing Case Study Example | Topics and Well Written Essays - 250 words

Nursing - Case Study ExampleWith the patients history of allergy to sulfa drugs, cross- sensitivity may occur with the use of the sulfonylurea drug because of its sulfa- chemical components. Thus, metformin should be considered as the first- line treatment for barmy to moderate type II overweight diabetics (Craig & Stitzel, 1997). Meanwhile, weight loss and dietary modifications remain to be the most effective treatment in every moorage of type II diabetes mellitus (Smeltzer & Bare, 2006). While the patient may have been prescribed with an oral antihyperglycemic agent, it is best to emphasize the importance of weight and diet control as part of patient teaching. In addition, general hygiene, foot care, and prevention of injuries and infection should also be discussed to prevent complications.Ideally, the use of antihyperglycemic medications should be temporarily stopped when hyperglycaemia is attributable to infection and surgery because of the effect of stress hormones like epine phrine, glucagon, and cortisol on glucose control (Smeltzer & Bare, 2006). Frequent monitoring and possible use of insulin can be considered even for those who do not usually need

Soap opera Essay Example for Free

Soap opera EssayEvery soap uses practically of different camera panoramas and angles. First of all there is the reverse shot, this is use when two people are talking, tends to be head and shoulders shot. The second one is the medium shot this is normally head, shoulders and half of a body on the shot. This is normally used when three people are talking, example, at the bar in the Rovers Return. The third shot is the tracking shot, this is used when the characters are moving, i. e. walking or running. This is usually a full body shot.It can be of more than than one person. This was used on the stop 40th anniversary episode when it first started. The fourth shot is the zoom, this is when the camera bring outs closer or further away from a character, e. g. when Sarah-Lou found out that she was pregnant. The twenty percent shot is called a pan this is to ensure a long broad view of a firm area. It can also move side to side. This was used in the very first episode of Coro nation Street. When Kens dad passed his wife a cup of tea, it didnt just switch from one person to another.The fifth shot is called the tilt, this is when the camera tilts up and down. In the 40th year episode of Coronation Street they did a live episode. The two main narrative strands were, Whether they were going to pull round the cobbles, and Whether Vera was going to survive. I think they used these storylines because the producers wanted the whole of the cast to appear in the episode. Some of the speeches had double meanings. When Ken said, Long live enthronement pass, he is talking nigh the street but I know that he wants the programme to go on for another forty years.Also when the whole cast is singing, We shall not, we shall not be moved, they are trying to save the cobbles but also they want to stay in Coronation street as there characters. Ken Barlows son came and we know this is going to be the start of a new story line. then Vera wakes, this is a storyline resol ved. When Curly went into the pub to part all the characters that Vera had woken up, they all cheered, this shows that Vera is a well-respected character. At the end of the episode, when Ken says, We did it, he means that they have saved the cobbles, but also he means that they had finished the episode with success.The actors seemed genuinely happy, not acting. For Australian soap operas, theme tunes are accompanied by lyrics. They have unrealistic storylines. Neighbours and Home and Away have lots of teenagers who do not seem to have parents. For British soap operas the theme tune is easily recognisable type of music. This lets you know when the programme is on if you are in another room. The brass band type of music lets you know it is Yankee. Piano and drums let you know that it is cockney, i. e. Eastenders. In every soap, which has, adverts every time in the lead a break it has a question.E. g. when the break came on, on the live episode the question before the break was wh ether Vera was going to survive or not. Advertisers like to dedicate their adverts on during prime time television i. e. coronation street because they know that millions of people will be watching the programme. In coronation street the producers and directors designedly uses the northern dialect. This makes it easily identifiable to a Lancashire place. Standard English is a way of speaking without using a regional accent or dialect.The agent we have Standard English is to make sure every country understands each other. I have been looking at a 1995 coronation street script, and the differences in the language of the script compared with Standard English are completely different. The script is written in everyday speech for it to show that it is typical northern town talk. The unusual thing about the script is that it uses typical northern accent and dialect. At the start of the script Vera says, I could do with some crudities. Then Jack says, its a Christening not a flaming st ag night. Now Jack and Vera had a different meaning to the word crudities. Vera means keen vegetables but Jack thought she meant things like strippers. This shows that Jack is common because he misunderstood the word crudities. Also when Vera says, who were that on phone? this shows a strong, northern word. This phrase is dramatically incorrect. In the 1940s films they used strong, sharp, clip Standard English. The queen, how she speaks now was old Standard English. Zoi Ball says, Rilly Gid instead of, Really Good. This is Received Pronunciation and this is showtime to filter up throughout the country. Despite soap operas being popular because it is centred on women, there is some evidence to show more, that soaps are focussing more frequently on storylines outside the domestic plots such as crime. Additionally the storylines have recently focused on male characters as in Eastenders, Ian Beale fought to get his children back and in Coronation Street Jim McDonald had to face the consequences when his son got in a lot of trouble with drug dealer, Jed Quigley.Finally, other possible reasons for soap operas popularity could be escapism or relaxation. At the end of the day the viewer can sit down, relax and watch an episode of Coronation Street, and escape from the problems of reality, and think about characters problems instead. Most significantly though, soap operas concern with the everyday people and their problems, big and small, appears to be one of the main reasons why this genre is so popular.

The Crucible the Importance of a Good Name Essay Example for Free

The Crucible the Importance of a Good Name EssayThe Crucible there are umteen themes floating around. One of the most notable themes is the importance of a devout name. To several of the characters the only matter of importance seems to be their name and what it seems to be associated with. Amongst this dialog we scratch that because the hysterical environment of Salem causes persecution of calumny became a common fear of a penny-pinching, respectable name to be tarnished. Early in the snap we are introduced with our first couple of victims due to the infamous fear. Our first encounter is with Abigail when Reverend Parris questions her about as to why Elizabeth Proctor had fired her Abigail responds My name is good in the village I will not have it said my name is soiled Goody Proctor is a gossiping liar We poop see here that she believes that Goody Proctor is trying to spoil her name due to the belief that she had been having an affair with John. As the play continues it is evident how she accuses other people of witchcraft so that her name is in the light and she is absolved from partaking in the witchcraft herself.Though it seems that Abigails only worry is her name, she is very dissembling. We later find out that her name seems to only be the light of her worries. Her main motive is to rid John of Elizabeth so that she can freely be with John. Her uncle, Reverend Parris, is fair to her hidden motives for false accusations. It isnt much longer in the composition when we find Abigails uncle, Reverend Parris is also sporting this same worry when we empathise a conversation between him and a trusted villager Thomas Putnam. Due to Betty, Parriss Daughter who has fallen ill, and the village is suddenly buzzing with slander of witchcraft.In a conversation with Thomas Putnam it is apparent how this affects Parris. Thomas, Thomas, I pray you, leap not to witchcraft. I know that you-least of all, Thomas, would ever wish so disastrous a charge laid upo n me. We cannot leap to witchcraft. They will howl me out of Salem for such corruption in my house. This shows that Reverend Parris is almost more caught up in what people think of him rather than how daughter, Betty Parris, is doing or rather how the Doctor, who has found nothing to cure her, will solve her illness.Parris is now continuously accusing his least congregating parishioners with having a contract with the devil. One of which is John Proctor, the man Abigail is having an affair with. John Proctor is known as a rebel in this story. Though a good Christian he rarely makes it into Parris Sunday Masses because he is working in the field and he doesnt want to hear of Parris each week ranting of the devil and hell. It is because of this reputation his wife is among the accused of witchcraft. When he tries to defend her he reluctantly admits to lechery.John Proctor was very reluctant to admit this because he wanted his name to stay respected. When judge Danforth doesnt belie ve him they ask his wife Elizabeth if this is true. Unknowing that he had confessed and trying to respect his wishes of keeping a good name she says that she doesnt believe that he had ever had an affair with Abigail Parris. When Abigail turns on Marry Warren, Marry Warren turns on John Proctor calling him the matchs Man. This causes his arrest and accusation of Witchcraft.Proctors importance of a good name is most portrayed in the last act, Act V, when he is begged to save himself by signing a confession sheet. He finally refuses to sign it saying that Because it is my Name Because I cannot have another in my biography Because I lie and sign myself to Lies Because I am not worth the dust on the feet of them that hang How may I live without my name? I have given you my soul leave me my name John Proctor is the epitome of wanting to preserve his name. He willingly dies to preserve his name.In the story of The Crucible, Arthur Miller is able to illustrate the importance of a good n ame through many of the characters. We were easily able to convey this theme and build saturnine of it. Since many of the characters main objective was too keep their name in good light we were able to better understand the reasons behind their actions, helping us receive a better understanding of the story.

1984 Quote Journal Essay Example for Free

1984 Quote Journal EssayOn each landing, mated the lift shaft, the poster with the enormous face gazed from the wall. It was one of those pictures which are so contrived that the eyes follow you about when you move. Big Brother Is Watching You, the supply beneath it ran. (Orwell 5) This quote is an example of how effective and convincing The party can make a simple poster. The Party has put posters everywhere constantly reminding the Party members that they are being watched. Being watched played a major role in every Party members life in the book. Winston who was constantly scared of doing things, much(prenominal) as having a face of anxiety or not cheering with as much enthusiasm in the two minute hate. Everything that Winston did throughout the fresh that he thought was not seen by the Thought law was seen by them. Winston even tried to make sure that his diary was not bothered with so he sprinkled some powder on the corner of the book. That powder was carefully replac ed as if it was the same as when it was first put there, by the Thought law of nature, that is how hustling and investigative the Thought Police is.The Thought Police are continuously spying on the Party members through the televisions, hidden microphones throughout Oceania, and spies of their own. The Party wants to guard an eye on their Party members to have control over them. They have no freedom. Winston cant even take a walk on a good day with out suspiciously being watched. Winston and Julia underestimate the power of the Party. Julia thinks that she has got the Party and Thought Police figured out. She believes that she can hide from the Thought Police. til now when her and Winston think they have beaten the Party and were working and representing the real brotherhood.Though in the end they were the ones that were actually figured out, by the Thought Police. The Thought Police are actually watching, when least expected. The Party watches the people of Oceania as to contro l them. This quote basically visual aspects that there is no freedom or privacy in Oceania. That people in Oceania live afraid to take a walk on a good day. All of this connects to the theme of the book. Orwell made the novel to show people what would happen in the future, or 1984, if the west turned into a totalitarianism government. This quote shows one of the dangers of the government controlling everything.He discovered that bit he sat helplessly musing he had also been writing, as though by automatic action. And it was no longer in the same cramp awkward handwriting as before. His pen had slid voluptuously over the smooth paper, printing in large neat capitals-DOWN WIH BIG BROTHER (Orwell 19) The quote is an incident of what happens to Winston when he dazes off while writing in his diary. Since Winston wrote this, there is obviously a part of him that hates Big Brother. Of course Winston is afraid of what he has written. Because the Thought Police can catch someone even beca use of their thoughts.Since the dairy itself was already a risk now what he wrote was a risk. And even if he didnt write it only thinking about it was a risk. Why would he write this? The Winston that was writing this was his real conscious. His mind realizes that what the government does doesnt seem to be right. Like the constant watching. He notices that he had before been brainwashed to accept Big Brother. Though in the back of his mind he always knew that something wasnt right. And now his back thoughts have came preceding by writing DOWN WITH BIG BROTHER.

The More Convincing Theory Of Justice

The More Convincing Theory Of JusticeJustice has always been a major subject for debates and exploration among philosophers and for centuries. Plato and Aristotle, the two most all-important(prenominal) philosophers of westbound civilisation are the earliest to investigate unlike dimensions of referee and develope their own theories respectively. Before a closer examination of their concepts, one must graduation exercise define the term. Justice is defined as on the dot behaviour or treatment and the quality of being fair and tenabilityable.1In the following essay, both the Platonic and Aristotelian theory of arbitrator in the suppose and individualist will be discussed and their possible law will also be analysed to achieve an quarry conclusion on whose theory is more convincing.Plato (427 BC-347 BC) is one of the founding figures of Western philosophy and is well-known for his break The Republic, in which he noned the qualities of an ideal state and a serious individu al by presenting his theory of legal expert through the words of Socrates. Platos aim of The Republic is to explain that we have to be just in all circumstances, for being just is always in our best interest. Through describing the amendly functioning state, it is obvious that Plato supports the system of rigid social hierarchy. This is seen through his boldness that cooperation amongst citizens of different classes to serve the common good is the key to achieve a successful state and thus attain social justice. The wants of individuals are therefore set up when each citizen performs their duty for which he or she is best suited, eventually bringing the greatest happiness for all its citizens. Moreover he views justice, wisdom, bravery and moderation as the four essential legalitys that enable a city to flourish.. Plato opines that wise and rational citizens ought to be the rulers of the city. Whereas those who are strong, and therefore best at physically demanding activities, should make up the auxiliary class with the virtue of courage to defend the city against enemies. Those who are good at natural crafts such as farming, trading, mining should have the virtue of moderation and exercise their duty to satiate the requirements of the society. Finally, in order to achieve social justice, each citizen has to carry egress their own functions in the society and non to attempt in meddling with the work of an new(prenominal). On the other hand, justice of an individual according to Plato is achieved when each part of their soul performs its proper function, with the result that the individual attains psychological harmony.2This allows a person to be content and complete, without any proneness to perform unjust actions.Aristotle (384 BC- 322BC), a student of Plato and one of the the founder of modern Western ideology, holds different views on the subject of justice. According to his famous work The Nicomachean Ethics, there are two distinct forms of justic e lawfulness universal justice and equality particular justice. Aristotle argues that that laws, which include good virtue aim either at the common good of the state or those in authority, therefore, it promotes and protect happiness of the political community.3He further pointed out that in a correct constitution, justice promotes the common advantages of all citizens moreover in a deviant constitution, it only promotes advantages to oligarch and the wealthy ruling class. Equality, on the other hand, involves three specific forms of justice that affect common advantages of the society distributive, corrective and commutative justice. The first form of justice involves in distributing common assets in a just proportion among masses in accordance with their merits, while the second form amends any previous unjust transaction amidst citizens to rejuvenate fairness. Lastly, commutative justice is found in communities of exchange, where citizens transact in equal terms. In additi on, Aristotle places a strong emphasis on the close connection between constitution and justice as he states all constitutions are a form of justice, for a constitution is a community, and everything common is established through justice.4According to his work The Politics, justice is being referred to as the communal virtue, which presents itself in the most perfect form of community, i.e. The political community. Justice in this sense is aimed at concerning the goods of others and is the most perfect form.Having explained both Platos and Aristotles respective theories of justice it is evident that Plato pursues the construction of a Utopian city state with emphasis on inner in the flesh(predicate) development as a contributing member of society, whereas the latter is more pragmatic and grounded in reality. Plato uses dialogues and point-counterpoints as argumentation to clarify his principle of justice in The Republic, yet, the definition of justice throughout the whole book is a mbiguous as Plato never defines the term clearly. Therefore, while he stimulates readers thinking on what is just and unjust, it is Aristotle who elucidates how.Critics argue that Platos theory of justice has nothing to do with the ordinary understanding of the term, which is to act with some regard for the good of others. Rachel Singpurwalla substantiates this, asserting that Plato caanot assuage our worries about justice by giving an narrative of it that ignores this essential other regarding aspect of justice.5Moreover, Plato emphasized inner personal relations rather than interpersonal relations as he stated, its justices real concern is not with external actions, but with a mans inward self, his true concern and interest (Plato 161) .6In fact it is the connection with others in the society that defines the ordinary sense of justice. For that reason when comparing Platos concept of justice with a typical understanding of it, the former only provides us a reason to have a just s oul, but fails to address the reasons to give the good to others.Furthermore, Platos theory is self-contradictory. The aim of The Republic is to show that justice is always in our best interest. However, individuals with just and rational souls ought to be the Guardians in his ideal functioning society. These philosophers rule the city simply because it is their duty and it is just to do so. They must fully dedicate themselves, sacrificing personal ambitious, family life and personal properties to promote welfare of the state. In this context, it does seem that a just individual sacrifices his/her self-interest for the common good. On the basis of this, Plato failed to explain why people should be just as it is not always in our best interests, contradicting the purpose of writing his book.In Platos ideal state the submission and subordination of personal desire are seen as essential in the construction of a successful society. The interests and rights of the individual citizen are largely overlooked, especially the bottom of the social class and slaves. maculation in contemporary society, where we are taught that everyone is equal, Platos rigid social hierarchy system and the disregard of social rights may not be accepted by everyone. Platos ideal social system is emblematic of low class mobility and overlooks the dissent that would be caused by keeping the lower classes and slaves in their position- with minimal prospects. Finally, Platos theory of justice is too idealistic and is almost inapplicable to modern society while the idea of the just individual is unattainable to many. If a theory was neither practical nor achievable, then it is unconvincing for people to follow.In contrast, Aristotle approaches the subject of justice systematically and provides classification of his theory to help understanding his theory, although some argue that different people may have various interpretation of his specific forms of particular justice. For instance, people may disagree on the correct proportion when distributing common assets among social groups. This difficulty arises not because of Aristotles defective analysis of particular justice, but rather the different value inputs into the system. His theory of justice can also be applied to different classes in the society. The practice constitution and law provides a fair framework of interests and rights for individuals, as well as safeguards citizens basic rights and happiness. As a result, when comparing Platos idealistic concept with Aristotles empirical model of justice, people will have more confidence in the latter, a society which bounded and safeguarded by just lawsEssentially, it will be argue that Aristotles theory of justice is more convincing not only because it is applicable to every social class and the contemporary society, but most importantly, it allows citizens to pursue their values and realise their highest nature, providing them a higher degree of satisfaction and ach ieving a good life. Platos theory is therefore, comparatively philosophical and idealistic, neglecting the general interests and rights of citizens.(1450 words)

Marketing strategy of a furniture store

Marketing strategy of a piece of article of furniture storeCustomers are core for any line of growths. Companies manufacture products to execute their needs. Every caller-out would like to increase their grocery store share through sales by beating their competitors. In order to achieve this, whizz should have in effect(p) and telling marketing plan. The most vital element of a successful marketing plan knows your customers likes, dislikes and expectations. Basing on these factors a marketing strategy could be developed which allows you to fulfill customers needs by under defending your competitors and identify changes in market place. The every purpose of marketing plan is to outline a strategy to attract and belongings customers. This could be done by defining your market, identifying your customers and competitors.The two main marketing principles areEntire efforts of a company should be directed towards satisfying customers. sales volume which is profitable is more i mportant than maximum sales volume.Marketing strategyMarketing strategy is identifying customer groups and serves them better than its competitors by offering convey out do products, prices, distribution and promotional methods to that segment. The strategy should address unmet customer needs that earn potential profitability.Target marketingIdentifying separate customers who makes up large groups which helps to aim their needs more specifically. This smaller segment of the general market is convenient for market research and teaching helps to serve this segment better. This segmentation flock be done in two waysGeographical segmentation serving customers needs in a particular geographical area.Customer segmentation identifying those spate who buy products and services and targeting those groups.Products and serviceTo satisfy the target markets product is very important. This is how organizations earn revenue. These products may be in the form of goods, services or ideas.pr omotional strategyPromotion is communication process with the customers about the products through advertisements and direct customer interactions. This helps companies to distinguish their product from competitors.Pricing strategyThe right price is the life-and-death for maximizing total revenue. In general high gearer prices means lower volume and vice versa.Micro AuditConsumersIndustry and market related instruction regarding consumer buying patterns plays very critical in expecting future levels of demand. Having sales volume cultivation of past helps to foresee the market trend and buying pattern. Key information like current market volume, demand, etc helps to identify the profit potential market. This information helps to build relationship with customers by identifying their needs, wants, preferences and buying habits.Key PointsThe market for kitchens (includingfurniture, worktops, sinks and taps, appliances sold as part of a kitchen and installation) was estimated to be worth 3.25 billion in 2008, but it is estimated that it go away decline to 3.12 billion in 2009.Product innovation, fashion in the square-toedty and the desire for case-by-caseity are all strong drivers to growth in the market.Added to this, the growing emphasis on the kitchen and its central place at the hub of the home is withal stimulating interest in the kitchens appearance, functionality and furnishings.Mintel believes the consumer market will return to growth by late 2010 or early 2011, accelerating to 2014. All the previous positive factors keep on in place for a recovery.Kitchens UK August 2009 MintelCompetitorsSustaining competition in market is important for any business success. Identifying the direct competitors and analyzing their market information like where they stand in market, their strengths and weakness, sales performance, pricing strategy, turn overing their product endure and promotional methods helps us to prepare strategies to penetrate into their m arket for greater market share.Distributors and suppliersBuilding proper distribution channel to reach target listening is important. Distributors are one of the key elements in supply chain of a company as he helps to move product from hands of the company to the hands of customers. Reaching target market is unlikely without proper distribution channel. A distributor saves both property and time for companies by their expertise in what they do.Macro auditMacro environment considers challenges in the world at large. These elements are politics, Economy, technology, laws and environment which impact the market. Having lucubrate information about these elements helps an organization to serve market better.PoliticsPolitical system like taxation policies, foreign trade policies, how supportive the government is for cloak-and-dagger sector helps an organization to plan their marketing strategies more efficiently.EconomyInformation like inflation, disposable income levels decides the income of the market place which is vital for planning pricing strategy. engineering scienceIn todays world technology is growing in very fast phase. Technology enables business to communicate more efficiently and saves time which helps to take efficient decisions.EnvironmentEnvironmental policies have a major role on the manufacturing process. Availability of raw material, energy costs and pollution are the major influencing factors of tone of voice of product.Research RequirementsRetailers Opinion Retailers knows and understands the behavior pattern of customers. They will have the first hand information on market and what exactly customers are looking for in a product they want. Retailers even have key information on taste of customers who belongs to a particular geographical region.Research methodology one to one interview is the best research method for this objective. One to one interviews help to get most of the information possible from a retailer which may misfire through questionnaire or online survey. Through this method we could able to know the retailers personal views on our product as well as his experiences with customers while selling our product. This information regarding our product and service helps us to understand our lagging points and allow us to work on them. As retailers interact with different kinds of customers during their day to day business they know the customers preference and choice better. So, retailers are the best source of information regarding the pattern of customers buying behavior and the factors which influence their buying decision. As retailer macrocosm the possible large data base of information regarding customers, one to one interview research method is the best to require the information in its totality. style and Trend In the matter of fashion and trend only change is constant. Peoples taste vary from person to person, place to place etc. people constantly get influenced by latest trend and fashion.Resear ch methodology conducting surveys through online as well as placing questionnaires at shops to answer are the best methods to collect information. Young working people who are single and newly married couples are best sample for this kind of survey. These sample can be questioned online by preparing questionnaire with pictures of product with different kinds of inventions and asking them which kind of furniture they like and why. Through this method cover epoch will be more as most of the youngsters intake net. At shops customers can see, feel and know more about the product. So, getting answers for what they like or dislike in a product example color, comfort, style, and design etc through questionnaires placing at shops helps to analyze the thought process while shopping.Target Customer segment profile Before venturing into new market it is important to study the characteristics of that target group as customers thoughts and opinions are different depending on factors like place , income etcResearch methodology Focus group is the best research method which can be adapted here for this research. The targeted group can be working professionals, business men above age 25 who belongs to both mid and high income markets. This information could be gathered at offices, social gathering places like hotels, restaurants, organized events etc. Feedback from a group has more diversified opinions on a product. This provides most invaluable information about brand, quality, pricing, design etc which helps company to provide best possible quality furniture with appealing design at low-priced prices (Saunders M. et al., 2006).SW/OT AnalysisStateroom Furnitures StrengthsIt is very popular brand known for its quality hand crafted furniture which is do of wide mannikin of wood.Have wide product range of kitchen furniture which covers from high end dining set to china display cabinets.Capital reserves are available for development and even purposeless funds can be raised i n strong business cases.It has a facility with new machinery which could be used to manufacture a variety range of furniture.Stateroom Furnitures WeaknessSR furniture could not utilize its potential in market completely. Many people back off from buying the furniture for its price even though they like it.Its market is limited only to certain section because of its old fashioned design.The material used to make furniture is limited to wood which leads to lack of variety in product range.Though the brand is popular its distribution is limited only to up-market stores in cities and counties.Only 55% of the factories potentiality is being utilized.Market OpportunitiesA huge section of market with young audience is open to target the products.Furniture with modern stylish designs and made of different materials are in huge demand. This space in market in not yet bet ond by SRThere is demand for brand quality furniture around the world not only for domestic purpose but also business pu rpose.Large section of market with audience who belongs to middle income group is still open.Market ThreatsChange of peoples perception towards kitchen as cooking, eating and hanging out area is a threat to kitchen furniture sales. fictile and Self assembly furniture is becoming popular which are cheap and comfortable to use.As young audience dont like old fashioned furniture there is threat of losing this market completely in future.Reduction in room sizes may lead to not using the dining set which will affect SR sales figures because 50% of sales are of dining sets.Resultant StrategiesDifferent strategies can be developed by using TOWS establish workS-O Strengths Opportunities StrategiesCapital reserves, Product range and brand personality could be utilized (S1/2) to promote present sales.Utilize brand reputation to export and weightlift sales (S1) could be increased as there is demand for quality brands all over the world. (O3)Brand reputation and Capital reserves and factory capacity (S1/3/4) could be utilized to manufacture and market modern style furniture for young audience.(O2)W-O Weakness Opportunities strategiesA Product range at commonsensible price (W1/4) could be manufactured and marketed through more outlets even in small towns for middle income group which is a large market segment. (O4)Making furniture with different variety of materials (W2/3) like steel, tractile etc covers more market and could attract young audience. (O1/4)S-T Strength Threats StrategiesBrand kitchen range (S1) can be utilized to venture into other furniture segments like office, bedroom, etc. (T4)For the future Utilize capital reserves (S3) to venture into plastic and self assembly segment (T 2/3/4).Utilize capital reserves (S3) to change perception of people over dining set and other furniture by running campaigns. (T1)W-T Weakness Threats StrategiesShould make furniture with low cost materials like plastic and others (T2) for jam market which can be sold at rea sonable prices (W1).Factory capacity could be utilized to manufacture adjustable furniture with innovative designs (W2/5) to answer space problems which can capture the market of young and other segment who dont like tralatitious furniture (T3/4).Marketing StrategiesUnique selling propositionThe USP aims at making new range of durable kitchen furniture made with different materials like wood, steel, Plastic etc. and knowing appealingly jibe to the taste of all age groups.PositioningTo be successful SR furniture should use its brand reputation to capture market neglected before which became advantage to competitors.Thus it is targeted at both sophisticated clientele and mass market by berth itself as quality furniture maker for all age groups.The marketing strut should be planned in such a way that the product range has both quality and appealing designs to cover all age groups and mid income market. This can be achieved with two lines of products where one is positioned at mass market with affordable furniture range and the other for sophisticated and higher income group. This product mix could be achieved with both traditional and modern designer furniture range made of different materials like steel, veneer, plastic etc. This is illustrated in brand positioning map belowPrice vs. Quality DesignGood Quality challenge DesignAffordable PriceSRGaliform PLCHigh PriceKohler MiraJaccuzi UK Group PLCBristan GroupPoor Quality DesignThe above illustration shows that the market positioning is to capture both high end and mid market by offering good quality furniture.Competitive StrategySR Furniture desire to venture into new market with affordable price range for mid income group rather down market as the product range is in the first place concerned about the brand image it carries for its quality and design. With current product range its strategy is to capture both high end and mass market of all age groups. Mid market prices could be achieved as the mat erial usage will vary for different designs without affecting the quality and durability of the product. This mass market is going to sustain as getting good brand like SR Furniture at affordable price is great care for for money.Growth StrategyUtilizing the brand reputation to venture into new market with new product range is very good move as it makes market penetration easy. The strategy of making a product range of modern designer furniture for sophisticated market could carve its share easily as there is lot of room in market with young audience and others who dont like traditional designs but still appreciate SR brand for its quality. In long term this strategy gives a great scope to enter into the other furniture segments like bedroom, living room etc.Marketing mix differences Consumer vs. BusinessMarketing mix differs from business market and consumer market.ProductConsumer market Product range should consist furniture with appealing design to all age groups. Consumer prefe rs good looking furniture which is comfortably fits in their rooms and easy to mobilize during house deliver.Business market Business market includes buyers like hotels, restaurants etc who dont shift often. They prefer durable furniture which lasts long and design of furniture is very important in setting up a good ambiance and image in market place.PricePricing strategy varies between consumer and business markets as the buying pattern differs. Business clients place bulk orders and consumers buy individual pieces of furniture. Furniture manufactured for business purpose could be costlier as it is manufactured according to the specifications of business client.PlaceFurniture is sold through retail stores at different locations for convenience of individual consumers to shop and transport. There would be no specific location to sell furniture for business purpose. Manufactured furniture according to the clients order would be transported directly from factory.PromotionTelevision a dvertisements, ads in news papers and magazines, hoardings, exhibitions and other promotional methods are adapted to reach consumer market. Catalogues would be designed with products picture and key information which are distributed to clients personally by marketing team.